Academic year 2019/2020


Basic Information

Qualification awarded


Qualification Type/Level

EHEA Second cycle, EQF level 7

Number of Years/credits

2 years; 120 ECTS

Mode of Study


*All Degree Programmes are planned and organised for full-time students. It is possible, however (without special arrangements), to proceed through the course of study at one's own pace. This makes it possible, if necessary, to accommodate employment or other non-university activities or obligations.

Name of the Course Director and other contact information

President of the Degree Course Council:


Internationalization Coordinator (CAI):
Prof. Luca Spataro

Language of Teaching


Admission Requirements

Formal Requirements

Italian First cycle qualification (Laurea) or foreign equivalent in the same or related subject area, with possible extra work if required competences are lacking.
All the lessons are given in Italian, so it is essential to have a good knowledge of the Italian written and oral language.

Possible assessment prior knowledge and competences

Obligatory entrance exam for orientation purposes (non-selective).

Required knowledge and competences support programmes

Students whose curricula show lacuna may need to take extra first cycle course units before admission.

General Information

Programme Profile

The Laurea magistrale degree in Marketing management and market research is an educational program focused on the disciplines relating to the marketing and the statistics that has the objective of preparing student for the practice of market and marketing research. Marketing and statistics represent the corpus of expertise needed to enable the student to analyse and understand the market environment through the acquisition of models and methods for collecting, processing and using data and information to the purpose of understanding, interpreting and managing the relations between the organizations, their target-markets and their (public or private) customers. The learning experience in organised through cycles of lectures, seminars and laboratories.

Key Learning Outcomes

Graduates of the Degree in Marketing management and market research will be able to demonstrate:
? Critical understanding of the relationships between variables in different setting where may occur needs to perform market or marketing researches
? Knowledge of and ability to use the techniques of marketing and statistical research
? Ability to identify the relevant scientific literature, bibliography and sources to address a marketing problem
? Ability to communicate research results in various ways according to the target audience
? Solid knowledge of the general lines of marketing discipline
? Solid knowledge of the general lines of statistics discipline
? Advanced ICT abilities for communication, retrieval and elaboration of data and market information

Occupational Profile/s of Graduates

Those holding the Laurea magistrale degree in Marketing management and market research are able to carry out various activities for public and private organisations with responsibilities relating to coordinating and executing marketing research and interpret its results. They also have the opportunity to collaborate as freelancers with service providers who perform market researches on demand.

Access to further study

The Laurea Magistrale degree in Marketing and Market Research allows the graduate to compete for entry into a Third Cycle programme/doctoral school.

Assessment methods, examination regulations, and grading

Assessment is normally by means of an oral or written examination; in some cases there are intermediate exams during the course; other elements (participation in discussion, written or oral reports, commentary of texts etc. ) are foreseen in specific course units and are described in the Course Unit Profiles.
The grading system for the course units consists of 30 possible points, plus 'lode' (cum laude) in case of excellence. Marks are given by the lecturer based on the performance as ascertained in a public examination by a board of at least two teachers. The main exam sessions are held in June/July; September; and January; students may resit exams**. Actual grading curves differ in different degree programmes. The University of Pisa provides an ECTS Grading Table, which shows the actual distribution, of the examination and final grades among students for each degree programme, in order to facilitate the comparison with other grading systems. ---> Link to ECTS Grading Table
An overall mark is given on the occasion of the 'Final Exam', when a written research text is presented and discussed. The final overall mark is calculated based on the results of the marks obtained in the single course units and the final exam, and is based on 110 possible points, with the possible further mention of honours ("lode" or cum laude).

**The exam sessions are organised into sessions (the dates vary according to the Department and are published in the Department's academic calendar). In each session there are a certain number of 'appelli' [calls], or dates on which the examination for each course unit may be taken. The 'appelli' are fixed by the teacher. The students choose which of the appelli they wish to respond to. In most cases, it is obligatory to sign up before the specified date.

Requirements (regulations) to obtain the qualification

The final exam, to which 21 ECTS credits are allocated, for obtaining the degree in Marketing and market research consists in the preparation and discussion of a written text. The text is carried out under the supervision of a lecturer. The thesis must sh

Course structure diagram

Available courses, 2019/2020