MARKETING E RICERCHE DI MERCATO Degree Programme Profile
Master Degree in MARKETING E RICERCHE DI MERCATO
EHEA Second cycle, EQF level 7
Number of Years/credits
2 years; 120 ECTS
Mode of Study
*All Degree Programmes are planned and organised for full-time students. It is possible, however (without special arrangements), to proceed through the course of study at one's own pace. This makes it possible, if necessary, to accommodate employment or other non-university activities or obligations.
Name of the Course Director and other contact information
President of the Degree Course Council:
Prof. PIETRO ANGELO MANFREDO FRANCESCO MANFREDI
Department of ECONOMIA E MANAGEMENT
Internationalization Coordinator (CAI):
Language of Teaching
Possible assessment prior knowledge and competences
Required knowledge and competences support programmes
Key Learning Outcomes
Occupational Profile/s of Graduates
Access to further study
Assessment methods, examination regulations, and grading
Assessment is normally by means of an oral or written examination; in some cases there are intermediate exams during the course; other elements (participation in discussion, written or oral reports, commentary of texts etc. ) are foreseen in specific course units and are described in the Course Unit Profiles.
The grading system for the course units consists of 30 possible points, plus 'lode' (cum laude) in case of excellence. Marks are given by the lecturer based on the performance as ascertained in a public examination by a board of at least two teachers. The main exam sessions are held in June/July; September; and January; students may resit exams**. Actual grading curves differ in different degree programmes. The University of Pisa provides an ECTS Grading Table, which shows the actual distribution, of the examination and final grades among students for each degree programme, in order to facilitate the comparison with other grading systems. ---> Link to ECTS Grading Table
An overall mark is given on the occasion of the 'Final Exam', when a written research text is presented and discussed. The final overall mark is calculated based on the results of the marks obtained in the single course units and the final exam, and is based on 110 possible points, with the possible further mention of honours ("lode" or cum laude).
**The exam sessions are organised into sessions (the dates vary according to the Department and are published in the Department's academic calendar). In each session there are a certain number of 'appelli' [calls], or dates on which the examination for each course unit may be taken. The 'appelli' are fixed by the teacher. The students choose which of the appelli they wish to respond to. In most cases, it is obligatory to sign up before the specified date.