ECTS - University of Pisa
Academic year 2022/2023

MARKETING E RICERCHE DI MERCATO Degree Program Profile

Course structure diagram w/credits

Track CURRICULUM 1

Year 1 (2022/2023)
210PPMarketing management9 ECTS
212PPStatistics in market research9 ECTS
206PPSurvey research methods9 ECTS
Group GR1 giuridica primo anno - Choice of 6 ECTS from:
 112NNEuropean Economic Law6 ECTS
 094NNIndustrial Law6 ECTS
 058NNNew technology and internet law6 ECTS
Group GR2 economico primo anno - Choice of 12 ECTS from:
 204PPEconomics of information6 ECTS
 217PPEconomics of saving and pensions6 ECTS
 052PPIndustrial economics6 ECTS
 207PPIndustrial organization and game theory12 ECTS
 214PPManagement history6 ECTS
Group GR4 - Affini I anno - Choice of 6 ECTS from:
 209PPMarketing and product quality6 ECTS
 205PPRetailing management6 ECTS
Group GR5: Attività a libera scelta dello studente - Choice of 12 ECTS from:
  Student's choice12 ECTS
Year 2 (2023/2024)
211PPDiffusion models in marketing6 ECTS
2012ZFinal dissertation18 ECTS
213PPHystory of consumption9 ECTS
202PPMarketing research9 ECTS
Group GR3 affini - secondo anno - Choice of 6 ECTS from:
 405PPCorporate governance6 ECTS
 458NNPublic Law of the Environment and Sustainable Development6 ECTS
 524PPStatistics for Management Consulting6 ECTS
Group GR7 - Caratterizzanti aziendali secondo anno - Choice of 9 ECTS from:
 658PPMarketing communication and brand management9 ECTS
 659PPServices marketing9 ECTS