Academic year 2016/2017
MARKETING E RICERCHE DI MERCATO Degree Program Profile
Course structure diagram w/credits
Track CURRICULUM 1
Year 1 (2016/2017) | ||||
201PP | Consumer behavior | 6 ECTS | ||
210PP | Marketing management | 9 ECTS | ||
212PP | Statistics in market research | 9 ECTS | ||
206PP | Survey research methods | 9 ECTS | ||
Group GR1 giuridica primo anno - Choice of 6 ECTS from: | ||||
112NN | European Economic Law | 6 ECTS | ||
094NN | Industrial Law | 6 ECTS | ||
058NN | New technology and internet law | 6 ECTS | ||
Group GR2 economico primo anno - Choice of 12 ECTS from: | ||||
204PP | Economics of information | 6 ECTS | ||
217PP | Economics of saving and pensions | 6 ECTS | ||
052PP | Industrial economics | 6 ECTS | ||
207PP | Industrial organization and game theory | 12 ECTS | ||
214PP | Management history | 6 ECTS | ||
Group GR5: Attività a libera scelta dello studente - Choice of 12 ECTS from: | ||||
Student's choice | 12 ECTS | |||
Year 2 (2017/2018) | ||||
273ZW | Final dissertation | 21 ECTS | ||
213PP | Hystory of consumption | 9 ECTS | ||
202PP | Marketing research | 9 ECTS | ||
208PP | Services marketing | 6 ECTS | ||
Group GR3 affini multidisciplinari secondo anno - Choice of 6 ECTS from: | ||||
262PP | Advanced Statistics | 6 ECTS | ||
211PP | Diffusion models in marketing | 6 ECTS | ||
205PP | Retailing management | 6 ECTS | ||
Group GR4 aziendale secondo anno - Choice of 6 ECTS from: | ||||
041PP | Consumer Culture Theory | 6 ECTS | ||
335PP | Economy and Innovation Management | 6 ECTS | ||
430PP | Hospitality and Tourism Management | 6 ECTS | ||
209PP | Marketing and product quality | 6 ECTS | ||
468PP | Marketing Relazionale e Social Media Marketing | 6 ECTS |