ECTS - University of Pisa
Academic year 2018/2019

MARKETING E RICERCHE DI MERCATO Degree Program Profile

Course structure diagram w/credits

Track CURRICULUM 1

Year 1 (2018/2019)
201PPConsumer behavior6 ECTS
210PPMarketing management9 ECTS
212PPStatistics in market research9 ECTS
206PPSurvey research methods9 ECTS
Group GR1 giuridica primo anno - Choice of 6 ECTS from:
 112NNEuropean Economic Law6 ECTS
 094NNIndustrial Law6 ECTS
 058NNNew technology and internet law6 ECTS
Group GR2 economico primo anno - Choice of 12 ECTS from:
 204PPEconomics of information6 ECTS
 217PPEconomics of saving and pensions6 ECTS
 052PPIndustrial economics6 ECTS
 207PPIndustrial organization and game theory12 ECTS
 214PPManagement history6 ECTS
Group GR5: Attività a libera scelta dello studente - Choice of 12 ECTS from:
 363ZWStudent's choice12 ECTS
Year 2 (2019/2020)
211PPDiffusion models in marketing6 ECTS
273ZWFinal dissertation21 ECTS
213PPHystory of consumption9 ECTS
202PPMarketing research9 ECTS
Group GR3 affini SSD P/08 - secondo anno - Choice of 6 ECTS from:
 335PPEconomy and Innovation Management6 ECTS
 205PPRetailing management6 ECTS
 208PPServices marketing6 ECTS
Group GR4 aziendale secondo anno - Choice of 6 ECTS from:
 430PPHospitality and Tourism Management6 ECTS
 209PPMarketing and product quality6 ECTS
 468PPMarketing Relazionale e Social Media Marketing6 ECTS