Economia e organizzazione aziendale (LT)

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Analytical methods for business problems. Examples and case studies. Short exercise to check the learning avancements. Complex project work starting month 3.

Prof. Andrea Bonaccorsi

Ing. Paola Belingheri

Academic Year 2019-2020

Outline of the course

The course has the goal of introducing students to the complexity of management of modern companies. It may be considered a short version of an MBA programme, tailored to the needs ot students in Computer Engineering and Business Informatics.

This means that students will be led to understand in depth the performance and technical requirements that IT systems must meet in the business context.

The course will be based on a succinct, yet rigorous, analytical foundation in Microeconomics.

The topics follow a traditional top down approach: first we will examine the strategic, long term decisions of firms (where, why and how to compete), then we will go through the main functional areas (marketing, operations, purchasing, logistics, quality), finally we will study the way in which companies track and measure their economic and financial performance.

Issues of organizational design, change, and business process mapping are dealt at the end of the course. Students will benefit from a first-hand knowledge of the main business processes discusses in the core part of the course, in order to discuss how to improve them based on IT solutions.

The course will be supplemented by a new module on Project Management (30 hours), which will offer the foundations of the management of complex business initiatives, as well as the practical skills needed to run projects in the field of IT and software development in the business context.

• Production function
• Production capacity and optimal production size
• Cost functions. Variability regimes. Decreasing returns. Breakeven analysis.
• Cost minimization in the short run and long run. Economies of scale, scope and learning

• Preferences and budget constraint
• Demand function.
• Cross-elasticity. Differentiation. Complementarity and substitution.

• Industry concentration. Herfindahl index. Entropy measures
• Definition and measurement of market power

- Abell model. Ansoff matrix. Blue ocean.

- Diversification. Theory and applications to IT industries

              - Porter model. Generic strategies. Strategic groups.

              - Strategic management and financial performance

• PESTEL framework. Scenario planning. Raodmapping.
• Main sources of data and market intelligence
• Perspectives from Big Data

• Variables for segmentation.
• Multivariate statistical models for segmentation. PCA, Correspondence analysis, Cluster, MDS.

• Models of segment market selection. BAMA model. BCG matrix

• Conceptual mapping. Positioning and mobility in conceptual maps.

• Operational applications of CRM
• Analytics

• Product line definition, management and extension.
• Product Life Cycle
• Introduction to New product development (NPD) and product innovation

• Definition of marketing channels.Models of choice of modes of entry. Conflict and power in marketing channels.
• Multichannel entry. Applications to market entry in IT/digital markets.

• Just-in-time production models
• MRP I. MRP II. Quick Response Manufacturing. Models of manufacturing excellence
• Introduction to ERP

• Monzcka’s model of purchasing management. Kraljic matrix
• Supplier selection models. Vendor rating models
• Involvement of suppliers in the order cycle
• Early supplier involvement in product innovation

• Main operational approaches in logistics
• Inventory Management
• Vendor Managed Inventory

Total Quality Management

• Principles of Quality Assurance. Deming cycle.
• Seven tools of Quality Assurance. Root cause analysis.
• Toyota model of TQM

• Principles of Lean management. Value Stream Mapping.
• Kanban.
• Continuous improvement (CI).

• Statistical foundations of Six Sigma
• Criticism to Six Sigma and integrated models

• Balance sheet
• Economic and financial variables
• Management accounting. Activity Based Costing (ABC).
• Investment appraisal. DCF.

• Economic performance ratios
• Financial performance ratios

• Balanced Scorecard (BSC)
• Economic Value Analysis
• Value analysis in IT applications

Hans Seibe Sorensen, Business Development. A market oriented perspective. Wiley, 2012. Chapters 3, and 5; 6, 7 and 8; 10, 11, 12 and 13.

Prentice Hall- Financial Times series on Key management tools.

• van Assen, van den Berg, Pietersma (2009) Key management models
• Walsh (2008 ) Key management ratios
• Marr (2012) Key performance indicators (KPI)
• Farris (2017) Key marketing metrics

The examination will be written and oral.

The written examination will have two parts

In Part 1 students will be required to develop a team project. The class will be divided in a number of small teams depending on the size of the attendance, Each member of the team will have to become a specialist in one of the main business areas and will be asked to integrate the study of the textbook with a dedicated book (suggested by the teacher) or a collection of research articles. The specialist skills will also be the object of oral examination. The project will be developed starting Week 2 of the course.

In Part 2 students will evaluate the project of other teams and make managerial decisions. Decisions to be discussed will be changed each time.

The oral examination will cover the entire outline of the course.

Non-attendant students will be required to sketch a full scale project during the written examination.

Hans Seibe Sorensen, Business Development. A market oriented perspective. Wiley, 2012. Chapters 3, and 5; 6, 7 and 8; 10, 11, 12 and 13.

Prentice Hall- Financial Times series on Key management tools.

• van Assen, van den Berg, Pietersma (2009) Key management models
• Walsh (2008 ) Key management ratios
• Marr (2012) Key performance indicators (KPI)
• Farris (2017) Key marketing metrics

Ask personal interview with the teacher.

Project work. Written examination. Oral examination.

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https://www.linkedin.com/in/andrea-bonaccorsi-b010309/