ECTS - University of Pisa
Knowledge of all business activities from Strategic management to functional areas of management (Marketing, Operations, Supply chain, Quality, Finance) in a business development perspective.
Knowledge of methods and tools in Project management.
Project work on a Business development application.
Written examination. Extensive oral examination.
Ability to examine a business situation and identify the concepts, models, methods and tools to be used. Analytical and project skills.
Project work.
Curiosity. Analytical orientation in a business context. Practical approach in problem solving. Attitude to team working.
Continuous interaction in the classroom
Economia e organizzazione aziendale (LT)
Analytical methods for business problems. Examples and case studies. Short exercise to check the learning avancements. Complex project work starting month 3.
Business and project management
Prof. Andrea Bonaccorsi
Ing. Paola Belingheri
Academic Year 2020-2021
Outline of the course
Introduction
The course has the goal of introducing students to the complexity of management of modern companies. It may be considered a short version of an MBA programme, tailored to the needs ot students in Computer Engineering and Business Informatics.
This means that students will be led to understand in depth the performance and technical requirements that IT systems must meet in the business context.
The course will be based on a succinct, yet rigorous, analytical foundation in Microeconomics.
The topics follow a traditional top down approach: first we will examine the strategic, long term decisions of firms (where, why and how to compete), then we will go through the main functional areas (marketing, operations, purchasing, logistics, quality), finally we will study the way in which companies track and measure their economic and financial performance.
Issues of organizational design, change, and business process mapping are dealt at the end of the course. Students will benefit from a first-hand knowledge of the main business processes discusses in the core part of the course, in order to discuss how to improve them based on IT solutions.
The course will be supplemented by a new module on Project Management (30 hours), which will offer the foundations of the management of complex business initiatives, as well as the practical skills needed to run projects in the field of IT and software development in the business context.
Outline 1. Analytical foundations in Microeconomics Theory of the firm
Consumer theory
2. Strategic management Industry structure and types of competition
Definition of the boundaries of competition
- Abell model. Ansoff matrix. Blue ocean.
- Diversification. Theory and applications to IT industries
Structural models of competition
- Porter model. Generic strategies. Strategic groups.
- Strategic management and financial performance
Strategic intelligence
3. Strategic marketing Segmentation
Targeting
Positioning
Customer Relationship Management
4. Operational marketing Product policy
Place policy
Branding and communication Pricing Introduction to Web marketing
5. Operations management Classification of manufacturing processes. Capacity planning. Production planning
6. Supply chain management Purchasing management
Logistic management
Supply chain management
7. Lean management
Total Quality Management
Lean management
Six Sigma
8. Financial management Principles of accounting
Performance ratios
Integrated models
10.Project management
Teaching materials Course materials
CREATE (a collection of chapters from McGraw Hill Textbooks) Business and Project Management.
ISBN 9781307671469
Harold Kerzner, Project Management: A Systems Approach To Planning, Scheduling and Controlling (12th Edition), Wiley. Slides + Supplementary readings
Prentice Hall- Financial Times series on Key management tools.
Examination
The examination will be written and oral.
The written examination will have two parts
In Part 1 students will be required to develop a team project. The class will be divided in a number of small teams depending on the size of the attendance, Each member of the team will have to become a specialist in one of the main business areas and will be asked to integrate the study of the textbook with a dedicated book (suggested by the teacher) or a collection of research articles. The specialist skills will also be the object of oral examination. The project will be developed starting Week 2 of the course.
In Part 2 students will evaluate the project of other teams and make managerial decisions. Decisions to be discussed will be changed each time.
The oral examination will cover the entire outline of the course.
Non-attendant students will be required to sketch a full scale project during the written examination.
Business and project management
Prof. Andrea Bonaccorsi
Ing. Paola Belingheri
Business and project management
Prof. Andrea Bonaccorsi
Ing. Paola Belingheri
Academic Year 2020-2021
Outline of the course
Introduction
The course has the goal of introducing students to the complexity of management of modern companies. It may be considered a short version of an MBA programme, tailored to the needs ot students in Computer Engineering and Business Informatics.
This means that students will be led to understand in depth the performance and technical requirements that IT systems must meet in the business context.
The course will be based on a succinct, yet rigorous, analytical foundation in Microeconomics.
The topics follow a traditional top down approach: first we will examine the strategic, long term decisions of firms (where, why and how to compete), then we will go through the main functional areas (marketing, operations, purchasing, logistics, quality), finally we will study the way in which companies track and measure their economic and financial performance.
Issues of organizational design, change, and business process mapping are dealt at the end of the course. Students will benefit from a first-hand knowledge of the main business processes discusses in the core part of the course, in order to discuss how to improve them based on IT solutions.
The course will be supplemented by a new module on Project Management (30 hours), which will offer the foundations of the management of complex business initiatives, as well as the practical skills needed to run projects in the field of IT and software development in the business context.
Outline 1. Analytical foundations in Microeconomics Theory of the firm
Consumer theory
2. Strategic management Industry structure and types of competition
Definition of the boundaries of competition
- Abell model. Ansoff matrix. Blue ocean.
- Diversification. Theory and applications to IT industries
Structural models of competition
- Porter model. Generic strategies. Strategic groups.
- Strategic management and financial performance
Strategic intelligence
3. Strategic marketing Segmentation
Targeting
Positioning
Customer Relationship Management
4. Operational marketing Product policy
Place policy
Branding and communication Pricing Introduction to Web marketing
5. Operations management Classification of manufacturing processes. Capacity planning. Production planning
6. Supply chain management Purchasing management
Logistic management
Supply chain management
7. Lean management
Total Quality Management
Lean management
Six Sigma
8. Financial management Principles of accounting
Performance ratios
Integrated models
10.Project management
Teaching materials Course materials
CREATE (a collection of chapters from McGraw Hill Textbooks) Business and Project Management.
ISBN 9781307671469
Harold Kerzner, Project Management: A Systems Approach To Planning, Scheduling and Controlling (12th Edition), Wiley. Slides + Supplementary readings
Prentice Hall- Financial Times series on Key management tools.
Examination
The examination will be written and oral.
The written examination will have two parts
In Part 1 students will be required to develop a team project. The class will be divided in a number of small teams depending on the size of the attendance, Each member of the team will have to become a specialist in one of the main business areas and will be asked to integrate the study of the textbook with a dedicated book (suggested by the teacher) or a collection of research articles. The specialist skills will also be the object of oral examination. The project will be developed starting Week 2 of the course.
In Part 2 students will evaluate the project of other teams and make managerial decisions. Decisions to be discussed will be changed each time.
The oral examination will cover the entire outline of the course.
Non-attendant students will be required to sketch a full scale project during the written examination.
Business and project management
Prof. Andrea Bonaccorsi
Ing. Paola Belingheri
Academic Year 2020-2021
Outline of the course
Introduction
The course has the goal of introducing students to the complexity of management of modern companies. It may be considered a short version of an MBA programme, tailored to the needs ot students in Computer Engineering and Business Informatics.
This means that students will be led to understand in depth the performance and technical requirements that IT systems must meet in the business context.
The course will be based on a succinct, yet rigorous, analytical foundation in Microeconomics.
The topics follow a traditional top down approach: first we will examine the strategic, long term decisions of firms (where, why and how to compete), then we will go through the main functional areas (marketing, operations, purchasing, logistics, quality), finally we will study the way in which companies track and measure their economic and financial performance.
Issues of organizational design, change, and business process mapping are dealt at the end of the course. Students will benefit from a first-hand knowledge of the main business processes discusses in the core part of the course, in order to discuss how to improve them based on IT solutions.
The course will be supplemented by a new module on Project Management (30 hours), which will offer the foundations of the management of complex business initiatives, as well as the practical skills needed to run projects in the field of IT and software development in the business context.
Outline 1. Analytical foundations in Microeconomics Theory of the firm
Consumer theory
2. Strategic management Industry structure and types of competition
Definition of the boundaries of competition
- Abell model. Ansoff matrix. Blue ocean.
- Diversification. Theory and applications to IT industries
Structural models of competition
- Porter model. Generic strategies. Strategic groups.
- Strategic management and financial performance
Strategic intelligence
3. Strategic marketing Segmentation
Targeting
Positioning
Customer Relationship Management
4. Operational marketing Product policy
Place policy
Branding and communication Pricing Introduction to Web marketing
5. Operations management Classification of manufacturing processes. Capacity planning. Production planning
6. Supply chain management Purchasing management
Logistic management
Supply chain management
7. Lean management
Total Quality Management
Lean management
Six Sigma
8. Financial management Principles of accounting
Performance ratios
Integrated models
10.Project management
Teaching materials Course materials
CREATE (a collection of chapters from McGraw Hill Textbooks) Business and Project Management.
ISBN 9781307671469
Harold Kerzner, Project Management: A Systems Approach To Planning, Scheduling and Controlling (12th Edition), Wiley. Slides + Supplementary readings
Prentice Hall- Financial Times series on Key management tools.
Examination
The examination will be written and oral.
The written examination will have two parts
In Part 1 students will be required to develop a team project. The class will be divided in a number of small teams depending on the size of the attendance, Each member of the team will have to become a specialist in one of the main business areas and will be asked to integrate the study of the textbook with a dedicated book (suggested by the teacher) or a collection of research articles. The specialist skills will also be the object of oral examination. The project will be developed starting Week 2 of the course.
In Part 2 students will evaluate the project of other teams and make managerial decisions. Decisions to be discussed will be changed each time.
The oral examination will cover the entire outline of the course.
Non-attendant students will be required to sketch a full scale project during the written examination.
Course materials
CREATE (a collection of chapters from McGraw Hill Textbooks) Business and Project Management.
ISBN 9781307671469
Harold Kerzner, Project Management: A Systems Approach To Planning, Scheduling and Controlling (12th Edition), Wiley. Slides + Supplementary readings
Prentice Hall- Financial Times series on Key management tools.
Ask personal interview with the teacher.
Project work. Written examination. Oral examination.
