ECTS - University of Pisa
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FREE ACTIVITIES - ADVANCED KNOWLEDGE IN BUSINESS AND MANAGEMENT OF VETERINARY CLINICS
FRANCESCO PAOLO DI IACOVO
Academic year2023/24
CourseVETERINARY MEDICINE
Code396GG
Credits3
PeriodSemester 2
LanguageEnglish

ModulesAreaTypeHoursTeacher(s)
CORSO AVANZATO DI GESTIONE ED ECONOMIA DELLE STRUTTURE VETERINARIEAGR/01LEZIONI24
FRANCESCO PAOLO DI IACOVO unimap
Obiettivi di apprendimento
Learning outcomes
Conoscenze

To consolidate economic competences in the management and organization of private veterinary  activities.

Understanding of specific tools in the design, planning and management of the private veterinary  activities
Knowledge

The course wish to consolidate economic competences in the management and organization of veterinary private activities. 

Understanding of specific tools in the design, planning and management of the veterinary private activities.
Modalità di verifica delle conoscenze

Final written exam
Assessment criteria of knowledge

Written/oral exam on main aspects of the program as indicated in the syllabus
Capacità

organisation of the business model canvas, business plan, organisation of a marketing plan, economic evaluation

 
Skills

Organisation and use of the business model canvas, business plan, organisation of a marketing plan, economic evaluation.
Modalità di verifica delle capacità

final written report
Assessment criteria of skills

Definition of a written report containing a specific case organised by the student
Comportamenti

entrepreunerial and marketing orientation,
Behaviors

Entrepreunerial and marketing orientation,
Modalità di verifica dei comportamenti

written exam
Assessment criteria of behaviors

Direct evaluation of the teacher about the acquired behaviors
Prerequisiti (conoscenze iniziali)

Basic understanding of the economic language nd of the main concepts in business and management  and related tools for economic evaluation
Prerequisites

Students should already have basic understanding of the economic language and tools for evaluation
Indicazioni metodologiche
    • Lectures: 24, theoretical classes using ppt and flipped classes

    Topic: practice management & business

    • Practical training 20h,

    Topic: practice management & business

    • seminars                                          0h
    • supervised self learning                  10h
    • Laboratory and desk based work.   10h
    • non clinical animal work.                   0h
    • clinical animal work.                          0h
Teaching methods
  • Lectures: 24, theoretical classes using ppt and flipped classes

Topic: practice management & business

  • Practical training 20h,

Topic: practice management & business

  • seminars                                          0h
  • supervised self learning                  10h
  • Laboratory and desk based work.   10h
  • non clinical animal work.                   0h
  • clinical animal work.                          0h
Programma (contenuti dell'insegnamento)

  1. Lectures 24h

    1. 2h: Entrepreneurial skills in private veterinary activities organization and management, role of information
    2. 2h: Marketing in the veterinary services and client management: theory and case studies
    3. 4h: The business model canvas: objectives and practical organization
    4. 4h: Business plan: objectives and structure, and its practical organisation
    5. 4h: How to give value to veterinary private services and businesses
    6. 2h: Common errors and weaknesses in the veterinary economic management
    7. 6h:Study of cases and experiences

    Practical training 20h

    • 4h: Marketing in the veterinary services and client management: case studies
    • 6h: The business model canvas: how to implement it
    • 6h: Business plan: how to organise it
    • 4h: Design of innovative services in veterinary activities
Syllabus

Lectures 24h

  1. 2h: Entrepreneurial skills in private veterinary activities organization and management, role of information
  2. 2h: Marketing in the veterinary services and client management: theory and case studies
  3. 4h: The business model canvas: objectives and practical organization
  4. 4h: Business plan: objectives and structure, and its practical organisation
  5. 4h: How to give value to veterinary private services and businesses
  6. 2h: Common errors and weaknesses in the veterinary economic management
  7. 6h:Study of cases and experiences

Practical training 20h

  • 4h: Marketing in the veterinary services and client management: case studies
  • 6h: The business model canvas: how to implement it
  • 6h: Business plan: how to organise it
  • 4h: Design of innovative services in veterinary activities
Bibliografia e materiale didattico

 

Pere Mercader Menéndez  (2011): Management solution for veterinary practices 

Material and cases distributed during the course activities
Bibliography

Pere Mercader Menéndez  (2011): Management solution for veterinary practices 

Material and cases distributed during the course activities
Indicazioni per non frequentanti

Part of the assessment will be done evaluating a practical report prepared by students (50%) the other part will assess the theorethical knowledge by the way of a written exam - (50%)
Non-attending students info

Part of the assessment will be done evaluating a practical report prepared by students (50%) the other part will assess the theorethical knowledge by the way of a written exam - (50%)
Modalità d'esame

Part of the assessment will be done evaluating the practical activities run by students (50%) the other part will assess the theorethical knowledge by the way of a written exam - (50%)
Assessment methods

Part of the assessment will be done evaluating the practical activities run by students (50%) the other part will assess the theorethical knowledge by the way of a written exam - (50%)

 
Updated: 09/10/2023 10:43