• Part I: web analytics
• Part II: web personalization
• Part III: search engine optimization - SEO
• Part IV: web advertising and search engine marketing - SEM
• Part V: social media marketing - SMM
• other issues and case studies
• Local and mobile marketing, ethical issues, case studies

    about 2 weeks for each topic, including

• a few seminars by invited speakers from industry
• attendance is mandatory, or replaced by additional readings

• Standard exam
• Written exam
• 2 hours
• Open questions and exercises
• Oral exam
• Discussion of written exam
• Questions about course topics

• Another Option
• • Project in groups

            Nonprofit Marketing Immersion

  • Participation in seminars
  • at least 67% of seminars
  • Oral exam (on individual basis)
  • Discussion of project
  • Questions about course topics
  • Oral before 30th June

https://rourab.com/leclist.php?sub=TWM&year=2023-2024

A substantial part of the teaching material is derived from the previous editions of the TWM course held by Laura Pollacci, Salvatore Ruggieri & Lucia Passaro