MODULE: INNOVATION
Field: Economics and management of product innovation.
It is articulated into 3 main chapters:
Part I Introduction (8 hs)
Technology: nature and perspective of analysis (2hs)
Differences between the supply and the demand side
References
Innovation: a background (4hs)
References
Diffusion and adoption of innovation (2hs)
References
Part II Innovation management: paradigms and perspectives (6 hs)
Perspectives
References
Dynamic capabilities
References
Absorptive capacity
References
Complementary assets
References
Part III Business models for innovation (12 hs)
What is a business model? (4 hs)
References
Source of innovation
References
- Von Hippel. 1988. The source of Innovation. New York: Oxford University Press. Available at: : http://web.mit.edu/evhippel/www/sources.htm
- Shilling A. 2013. Strategic Management of Technological Innovation (4th ed). McGraw-Hill.
Whether and when? Entry strategies
References
Whether and when to invest in innovation
References
Business models for innovation (2 hs)
References
Business models based on disruptive innovation (2 hs)
References
Business models based on the strategic use of Intellectual properties (IPs) (4 hs)
IPRs –property rights and patents: introduction and overview
References
Market for technology and intermediaries of innovation
References
Strategic use of IPs
References
References
Economic evaluation of innovation
Evaluation of innovation activities
References
HTA and methods of economic evaluation of innovation in healthcare (4 hs)
References
Additional material, case studies/examples will be available during the course. Specific chapters of books or article indicated in the references as well as course contents’ changes will be indicated during the course.
* highly recommended reference. The other references are indicative for an advanced course.
See Syllabus
1st submission and presentation (for each student group)
The paper (min 3,000, max 5,000 words) will be articulated as follows:
1) Title
2) Abstract;
3) Introduction;
4) Description of the selected technology/service (technical description, strength and weaknesses, its degree of novelty with respect to the state of the art), if it is a supporting (incremental or radical) or disruptive innovation;
5) Existing and potential market (also considering substitutive and complementary technologies and standards);
6) Potential barriers to the diffusion of the selected technology/services;
7) How to overcome the barriers;
8) Conclusions
A 15 minutes presentation of the paper; 10 minutes for questions and answers.
For final evaluation, please indicate who did what as a footnote.
2nd submission and presentation (for each student group)
Submission of the second paper on the business model for the service/product selected by the student group.
The business model report will be articulated as follows:
1) Description of the supply system (product and service offered)
2) Market analysis and description of the market target;
3) Description of the internal organizational and resources, the supply chain for delivering the service/product
4) Communication strategies;
5) Pricing and costs, projection o revenues
A 15 minutes presentation of a Business model Canvas that summarizes the business model; 10 minutes for questions and answers.
For final evaluation, please indicate who did what as a footnote.
How
Students are expected to:
1) a paper on the first part of the course, with a focus on their research project (see Appenedix A);
2) a business model and or/a business plan based on the product/technology developed in their course (see Appenedix A).
Final grades
Final grades are obtained assigning the following weights:
class,
participation
Ist Paper
and
presentation
business model and presentation
Total
weight
0.1
0.4
0.5
1