Acquired skills:
- relationships between the technical and functional characteristics of the product (and production) and the relevant attributes in the consumer preferences;
- Audit and SWOT analysis
- the marketing plan and the business communication plan;
Behaviors:
- to develop a marketing plan and a business communication plan for the promotion of a product, with particular attention to the modern digital communication tools (WEB, e-commerce, Social Media Advertising)
Skills:
- to carry out basic economic assessments of the proposed strategies