Internet Marketing
Code 152PP
Credits 6
Learning outcomes
Educational goals:
Capability of analyzing marketing strategies, comprehension and use of main internet marketing tools.
Description:
- Evolution of marketing due to the Internet.
- The network as a tool and context for developing marketing strategies,
- Main players in Internet marketing.
- Internet marketing tools, deployment criteria.
Capability of analyzing marketing strategies, comprehension and use of main internet marketing tools.
Description:
- Evolution of marketing due to the Internet.
- The network as a tool and context for developing marketing strategies,
- Main players in Internet marketing.
- Internet marketing tools, deployment criteria.