Innovation Management
Code 881II
Credits 6
Learning outcomes
• Learn analytical models aimed at understanding the role of innovation in the industrial dy-namics of firms
• Develop complex diagnostics and problem solving capabilities applied to business
• Acquire a toolbox of management techniques to manage the innovation process from the initial stage (fuzzy front end, or idea generation) to idea selection, to design, prototyping and testing of new products until the marketing stage (B2C and B2B)
• Learn the theory and practice of management of intellectual property (IP)
• Understand the role of digital technologies in the disruption and redesign of business models.
• Develop complex diagnostics and problem solving capabilities applied to business
• Acquire a toolbox of management techniques to manage the innovation process from the initial stage (fuzzy front end, or idea generation) to idea selection, to design, prototyping and testing of new products until the marketing stage (B2C and B2B)
• Learn the theory and practice of management of intellectual property (IP)
• Understand the role of digital technologies in the disruption and redesign of business models.