Marketing and product quality

Code 209PP
Credits 6

Learning outcomes

The course introduces students to the study of relationships between product quality and marketing. In the introductory part will analyze the different concepts of quality. In particular the course will deepen the themes of the objective, both with regard to different product types and with reference to the procedures adopted by the company in achieving the product to be placed on the market.
In the subsequent parts of deepening will be analyzed case studies. They plan to check, with a critical spirit, philosophies, behaviors, and measures taken (by different kinds of enterprises) in communicating to markets the kinds of technological process adopted, content and values expressed by the products made.