International Management and Marketing

Code 544PP
Credits 12

Learning outcomes

The course deals with:
- The role of the multinational companies (MNCs) in the globalized economy.
- The nature of the process by which firms internationalize
- The impact of MNCs activity: FDI, growth and development; market structure, perfomance and business practices; political, cultural and social responsibility issues for MNCs.
The course will also address basic elements of marketing management (segmentation, positioning, 4ps, etc.) with a special focus for its international and cross-cultural dimensions.