The course is aimed at framing the change caused by the transformation of the Pharmacy from the traditional "Product Pharmacy" to the "Service Pharmacy" as regards i) the professional profile of the Pharmacist, ii) the social impact of the Pharmacy in the relationship with the citizen and institutions and iii) its sustainability from an economic-business point of view, analyzing the different situations that arise and the possible scenarios resulting from the recent implementation of the improvement on the Pharmacy Services.