Valutami
Scheda programma d'esame
ECONOMIA DEI MEDIA
ANDREA MANGANI
Anno accademico2016/17
CdSCOMUNICAZIONE D'IMPRESA E POLITICA DELLE RISORSE UMANE
Codice168PP
CFU6
PeriodoPrimo semestre
LinguaItaliano

ModuliSettore/iTipoOreDocente/i
ECONOMIA DEI MEDIASECS-P/06LEZIONI42
ANDREA MANGANI unimap
Programma non disponibile nella lingua selezionata
Learning outcomes
Knowledge
The students shall develop a critical understanding of the key mechanisms in media economics, and how these influences the media market, media output, and public policy. After having followed the course, the students will be able to do independent analysis of changes in media markets.
Assessment criteria of knowledge

Methods:

  • Final oral exam
  • Final written exam

Further information:
Oral exam 50% Written exam 50%

Teaching methods

Delivery: face to face

Learning activities:

  • attending lectures
  • participation in seminar
  • preparation of oral/written report

Attendance: Advised

Teaching methods:

  • Lectures
  • Seminar
  • Task-based learning/problem-based learning/inquiry-based learning
Syllabus
The economics of two-sided markets, differentiation in mass media, the structure of media markets, Internet and traditional mass media, the economics of advertising, the regulation of media markets.
Bibliography
Pepall L., Richards D.J., Norman G., Calzolari G., Organizzazione industriale, McGraw-Hill, 2013 (seconda edizione), capp. 1-4 (fino a pag. 163). Mangani A., Economia dei media e della pubblicità, Franco Angeli, 2013.
Ultimo aggiornamento 14/11/2016 17:27