INTERNATIONALIZATION: BUSINESS PLANNING
FRANK ANDREAS SCHITTENHELM
Academic year2022/23
CourseBANKING FINANCE FINANCIAL MARKETS
Code651PP
Credits6
PeriodSemester 2
LanguageEnglish
| Modules | Area | Type | Hours | Teacher(s) |
| INTERNATIONALIZATION: BUSINESS PLANNING | SECS-P/09 | LEZIONI | 42 | | FRANK ANDREAS SCHITTENHELM unimap |
|
Knowledge
Students understand
- the goals of business planning,
- the relevance of the target group,
- how to evaluate markets,
- how to measure profitability for a business case
- the particularities of an international setting.
Assessment criteria of knowledge
All aspects of knowledge will be required to create the business case.
Skills
Students are able to
- create a business plan for a given business case
Assessment criteria of skills
Knowledge must be transferred to the specific case.
Behaviors
Students learn to
- work in a group and consider different perspectives
Assessment criteria of behaviors
The creation of a business plan is done as a group work.
Different stakeholders (investors, management, creditors) must be considered.
Prerequisites
Introduction to Marketing, Accounting, Corporate Finance
Teaching methods
Lectures, Study Cases, Presentations, Excel Application
Programma (contenuti dell'insegnamento)
International Business Planning
1.Introduction
- Goals of a Business Plan
- Applications
- Contents
- Target Groups
- Limitations
2.Marketing Aspects
- Market Analysis
- Marketing Concept
- Marketing Mix
3.Financial Aspects
- Financial Projections
- Cash Flows
- Investment Criteria
- Project Analysis and Evaluation
- International Aspects
Syllabus
1.Introduction
- Goals of a Business Plan
- Applications
- Contents
- Target Groups
- Limitations
2.Marketing Aspects
- Market Analysis
- Marketing Concept
- Marketing Mix
3.Financial Aspects
- Financial Projections
- Cash Flows
- Investment Criteria
- Project Analysis and Evaluation
- International Aspects
Bibliografia e materiale didattico
Slides available on MS-teams
Basic Literature
- Ragotzky/Schittenhelm/Toraşan: Business Plan, utb
Additional Literature
- Armstrong/Kotler/Opresnik: Marketing - An Introduction, Pearson
- Arnold: Corporate Financial Management, Prentice Hall
- Ernst/Häcker: Financial Modeling: An Introductory Guide to Excel and VBA, Springer
- Kotler/Armstrong: Principles of marketing, Pearson Education
- Ross/Westerfield/Jaffe/Jordan: Corporate Finance; McGraw-Hill Education
Bibliography
Lecture Notes
Basic Literature
- Ragotzky/Schittenhelm/Toraşan: Business Plan, utb
Additional Literature
- Armstrong/Kotler/Opresnik: Marketing - An Introduction, Pearson
- Arnold: Corporate Financial Management, Prentice Hall
- Ernst/Häcker: Financial Modeling: An Introductory Guide to Excel and VBA, Springer
- Kotler/Armstrong: Principles of marketing, Pearson Education
- Ross/Westerfield/Jaffe/Jordan: Corporate Finance; McGraw-Hill Education
Modalità d'esame
business plan presentation
Assessment methods
Group Presentation
Updated: 27/02/2023 10:23
