ECTS - University of Pisa
Knowledge of all business activities from Strategic management to functional areas of management (Marketing, Operations, Supply chain, Quality, Finance) in a business development perspective.
Knowledge of methods and tools in Project management.
Project work on a Business development application.
Written examination. Extensive oral examination.
Ability to examine a business situation and identify the concepts, models, methods and tools to be used. Analytical and project skills.
Project work.
Curiosity. Analytical orientation in a business context. Practical approach in problem solving. Attitude to team working.
Continuous interaction in the classroom
Economia e organizzazione aziendale (LT)
Analytical methods for business problems. Examples and case studies. Short exercise to check the learning avancements. Complex project work starting month 3.
Business and project management
Prof. Andrea Bonaccorsi
Ing. Alessio Falchi
Academic Year 2022-2023
Outline of the course
Introduction
The course has the goal of introducing students to the complexity of management of modern companies. It may be considered a short version of an MBA programme, tailored to the needs ot students in Computer Engineering and Business Informatics.
This means that students will be led to understand in depth the performance and technical requirements that IT systems must meet in the business context.
The course will be based on a succinct, yet rigorous, analytical foundation in Microeconomics.
Based on previous experience and interaction with students, this year the course will cover the topics with the following sequence
The course will be supplemented by a new module on Project Management (20 hours), which will offer the foundations of the management of complex business initiatives, as well as the practical skills needed to run projects in the field of IT and software development in the business context.
Outline 1. Microeconomics and Strategy Elements from Microeconomics
What is strategy External analysis
Competitive advantage, firm performance, and business models
- Accounting profitability
- Shareholder value
- Economic value creation
- Balanced scorecard
- Triple bottom line
- Business model. Business Model Canvas (BMC)
Cost leadership vs differentiation
- Porter model. Generic strategies. Strategic groups.
- Strategic management and financial performance
2. Financial management Principles of accounting
Cost concepts
Job order costing
Financial indicators
Investment appraisal and capital budgeting
3. Marketing
Market segmentation, targeting and positioning
Value through products and brands
Value through services, relationships, experiences
Distribution
Communication I. Mass communication techniques
Communication II. Online communication
4. Strategy and marketing in the digital age
Economics of network and digital industries
Artificial intelligence and digital strategies
Scaling
Project management
This section of the programme will run in parallel to the main course. It will be run by Eng. Alessio Falchi, a Senior executive and Director with an extensive experience in large engineering and IT projects in several countries, currently located in Switzerland.
The lectures of Eng. Falchi will be run online on Saturdays.
Teaching materials Course materials 1) CREATE Business and Project Management
A Textbook from McGraw Hill textbooks designed for the AIDE MSc program, Computer Engineering, University of Pisa.
ISBN 9781307671469
2) Project Management Institute, Project Management Handbook
(the specific edition and date of publication will be defined after the first lecture)
Slides + Supplementary readings Examination
The examination will be written and oral.
The written examination will be based on a voluntary option between
The written examination is a 3-hour series of quantitive exercises based on the coverage of the overall programme, included Project management. It is evaluated out of 30 points.
The short paper is an original piece of work. Two types of short papers
The survey of the literature should cover some of the most recent applications of AI and Data science to business problems. A preliminary list of reference is offered. The choice of the topics will be done by sharing a Google Drive list in which students will qualify for a given option. In case of multiple candidatures the topic should be splitted in a interesting and fruitful way.
The application of text mining techniques will be done after a series of seminars by Dr. Simone Barandoni, PhD student at the Artificial Intelligence National Doctorate, in collaboration with Eng. Filippo Chiarello, Researcher at DESTEC. The seminars will cover an introduction to text mining, the construction of queries, and application work on Python.
The use of text mining techniques will be made on a Sandbox of data provided by the faculty
Both short papers and text mining applications must be delivered the day of the written examination, so that they can be evaluated before the oral exam.
The oral examination will cover the entire outline of the course.
Business and project management
Prof. Andrea Bonaccorsi
Ing. Alessio Falchi
Academic Year 2022-2023
Outline of the course
Introduction
The course has the goal of introducing students to the complexity of management of modern companies. It may be considered a short version of an MBA programme, tailored to the needs ot students in Computer Engineering and Business Informatics.
This means that students will be led to understand in depth the performance and technical requirements that IT systems must meet in the business context.
The course will be based on a succinct, yet rigorous, analytical foundation in Microeconomics.
Based on previous experience and interaction with students, this year the course will cover the topics with the following sequence
The course will be supplemented by a new module on Project Management (20 hours), which will offer the foundations of the management of complex business initiatives, as well as the practical skills needed to run projects in the field of IT and software development in the business context.
Outline 1. Microeconomics and Strategy Elements from Microeconomics
What is strategy External analysis
Competitive advantage, firm performance, and business models
- Accounting profitability
- Shareholder value
- Economic value creation
- Balanced scorecard
- Triple bottom line
- Business model. Business Model Canvas (BMC)
Cost leadership vs differentiation
- Porter model. Generic strategies. Strategic groups.
- Strategic management and financial performance
2. Financial management Principles of accounting
Cost concepts
Job order costing
Financial indicators
Investment appraisal and capital budgeting
3. Marketing
Market segmentation, targeting and positioning
Value through products and brands
Value through services, relationships, experiences
Distribution
Communication I. Mass communication techniques
Communication II. Online communication
4. Strategy and marketing in the digital age
Economics of network and digital industries
Artificial intelligence and digital strategies
Scaling
Project management
This section of the programme will run in parallel to the main course. It will be run by Eng. Alessio Falchi, a Senior executive and Director with an extensive experience in large engineering and IT projects in several countries, currently located in Switzerland.
The lectures of Eng. Falchi will be run online on Saturdays.
Teaching materials Course materials 1) CREATE Business and Project Management
A Textbook from McGraw Hill textbooks designed for the AIDE MSc program, Computer Engineering, University of Pisa.
ISBN 9781307671469
2) Project Management Institute, Project Management Handbook
(the specific edition and date of publication will be defined after the first lecture)
Slides + Supplementary readings Examination
The examination will be written and oral.
The written examination will be based on a voluntary option between
The written examination is a 3-hour series of quantitive exercises based on the coverage of the overall programme, included Project management. It is evaluated out of 30 points.
The short paper is an original piece of work. Two types of short papers
The survey of the literature should cover some of the most recent applications of AI and Data science to business problems. A preliminary list of reference is offered. The choice of the topics will be done by sharing a Google Drive list in which students will qualify for a given option. In case of multiple candidatures the topic should be splitted in a interesting and fruitful way.
The application of text mining techniques will be done after a series of seminars by Dr. Simone Barandoni, PhD student at the Artificial Intelligence National Doctorate, in collaboration with Eng. Filippo Chiarello, Researcher at DESTEC. The seminars will cover an introduction to text mining, the construction of queries, and application work on Python.
The use of text mining techniques will be made on a Sandbox of data provided by the faculty
Both short papers and text mining applications must be delivered the day of the written examination, so that they can be evaluated before the oral exam.
The oral examination will cover the entire outline of the course.
Business and project management
Prof. Andrea Bonaccorsi
Ing. Alessio Falchi
Academic Year 2022-2023
Outline of the course
Introduction
The course has the goal of introducing students to the complexity of management of modern companies. It may be considered a short version of an MBA programme, tailored to the needs ot students in Computer Engineering and Business Informatics.
This means that students will be led to understand in depth the performance and technical requirements that IT systems must meet in the business context.
The course will be based on a succinct, yet rigorous, analytical foundation in Microeconomics.
Based on previous experience and interaction with students, this year the course will cover the topics with the following sequence
The course will be supplemented by a new module on Project Management (20 hours), which will offer the foundations of the management of complex business initiatives, as well as the practical skills needed to run projects in the field of IT and software development in the business context.
Outline 1. Microeconomics and Strategy Elements from Microeconomics
What is strategy External analysis
Competitive advantage, firm performance, and business models
- Accounting profitability
- Shareholder value
- Economic value creation
- Balanced scorecard
- Triple bottom line
- Business model. Business Model Canvas (BMC)
Cost leadership vs differentiation
- Porter model. Generic strategies. Strategic groups.
- Strategic management and financial performance
2. Financial management Principles of accounting
Cost concepts
Job order costing
Financial indicators
Investment appraisal and capital budgeting
3. Marketing
Market segmentation, targeting and positioning
Value through products and brands
Value through services, relationships, experiences
Distribution
Communication I. Mass communication techniques
Communication II. Online communication
4. Strategy and marketing in the digital age
Economics of network and digital industries
Artificial intelligence and digital strategies
Scaling
Project management
This section of the programme will run in parallel to the main course. It will be run by Eng. Alessio Falchi, a Senior executive and Director with an extensive experience in large engineering and IT projects in several countries, currently located in Switzerland.
The lectures of Eng. Falchi will be run online on Saturdays.
Teaching materials Course materials 1) CREATE Business and Project Management
A Textbook from McGraw Hill textbooks designed for the AIDE MSc program, Computer Engineering, University of Pisa.
ISBN 9781307671469
2) Project Management Institute, Project Management Handbook
(the specific edition and date of publication will be defined after the first lecture)
Slides + Supplementary readings Examination
The examination will be written and oral.
The written examination will be based on a voluntary option between
The written examination is a 3-hour series of quantitive exercises based on the coverage of the overall programme, included Project management. It is evaluated out of 30 points.
The short paper is an original piece of work. Two types of short papers
The survey of the literature should cover some of the most recent applications of AI and Data science to business problems. A preliminary list of reference is offered. The choice of the topics will be done by sharing a Google Drive list in which students will qualify for a given option. In case of multiple candidatures the topic should be splitted in a interesting and fruitful way.
The application of text mining techniques will be done after a series of seminars by Dr. Simone Barandoni, PhD student at the Artificial Intelligence National Doctorate, in collaboration with Eng. Filippo Chiarello, Researcher at DESTEC. The seminars will cover an introduction to text mining, the construction of queries, and application work on Python.
The use of text mining techniques will be made on a Sandbox of data provided by the faculty
Both short papers and text mining applications must be delivered the day of the written examination, so that they can be evaluated before the oral exam.
The oral examination will cover the entire outline of the course.
Business and project management
Prof. Andrea Bonaccorsi
Ing. Alessio Falchi
Academic Year 2022-2023
Outline of the course
Introduction
The course has the goal of introducing students to the complexity of management of modern companies. It may be considered a short version of an MBA programme, tailored to the needs ot students in Computer Engineering and Business Informatics.
This means that students will be led to understand in depth the performance and technical requirements that IT systems must meet in the business context.
The course will be based on a succinct, yet rigorous, analytical foundation in Microeconomics.
Based on previous experience and interaction with students, this year the course will cover the topics with the following sequence
The course will be supplemented by a new module on Project Management (20 hours), which will offer the foundations of the management of complex business initiatives, as well as the practical skills needed to run projects in the field of IT and software development in the business context.
Outline 1. Microeconomics and Strategy Elements from Microeconomics
What is strategy External analysis
Competitive advantage, firm performance, and business models
- Accounting profitability
- Shareholder value
- Economic value creation
- Balanced scorecard
- Triple bottom line
- Business model. Business Model Canvas (BMC)
Cost leadership vs differentiation
- Porter model. Generic strategies. Strategic groups.
- Strategic management and financial performance
2. Financial management Principles of accounting
Cost concepts
Job order costing
Financial indicators
Investment appraisal and capital budgeting
3. Marketing
Market segmentation, targeting and positioning
Value through products and brands
Value through services, relationships, experiences
Distribution
Communication I. Mass communication techniques
Communication II. Online communication
4. Strategy and marketing in the digital age
Economics of network and digital industries
Artificial intelligence and digital strategies
Scaling
Project management
This section of the programme will run in parallel to the main course. It will be run by Eng. Alessio Falchi, a Senior executive and Director with an extensive experience in large engineering and IT projects in several countries, currently located in Switzerland.
The lectures of Eng. Falchi will be run online on Saturdays.
Teaching materials Course materials 1) CREATE Business and Project Management
A Textbook from McGraw Hill textbooks designed for the AIDE MSc program, Computer Engineering, University of Pisa.
ISBN 9781307671469
2) Project Management Institute, Project Management Handbook
(the specific edition and date of publication will be defined after the first lecture)
Slides + Supplementary readings Examination
The examination will be written and oral.
The written examination will be based on a voluntary option between
The written examination is a 3-hour series of quantitive exercises based on the coverage of the overall programme, included Project management. It is evaluated out of 30 points.
The short paper is an original piece of work. Two types of short papers
The survey of the literature should cover some of the most recent applications of AI and Data science to business problems. A preliminary list of reference is offered. The choice of the topics will be done by sharing a Google Drive list in which students will qualify for a given option. In case of multiple candidatures the topic should be splitted in a interesting and fruitful way.
The application of text mining techniques will be done after a series of seminars by Dr. Simone Barandoni, PhD student at the Artificial Intelligence National Doctorate, in collaboration with Eng. Filippo Chiarello, Researcher at DESTEC. The seminars will cover an introduction to text mining, the construction of queries, and application work on Python.
The use of text mining techniques will be made on a Sandbox of data provided by the faculty
Both short papers and text mining applications must be delivered the day of the written examination, so that they can be evaluated before the oral exam.
The oral examination will cover the entire outline of the course.
Ask personal interview with the teacher.
Project work. Written examination. Oral examination.
