Scheda programma d'esame
TECHNOLOGIES FOR WEB MARKETING
ROURAB PAUL
Academic year2023/24
CourseDATA SCIENCE AND BUSINESS INFORMATICS
Code537AA
Credits6
PeriodSemester 2
LanguageEnglish

ModulesAreaTypeHoursTeacher(s)
TECHNOLOGIES FOR WEB MARKETINGINF/01LEZIONI48
ROURAB PAUL unimap
Programma (contenuti dell'insegnamento)
  • Part I: web analytics
  • Part II: web personalization
  • Part III: search engine optimization - SEO
  • Part IV: web advertising and search engine marketing - SEM
  • Part V: social media marketing - SMM
  • other issues and case studies
    • Local and mobile marketing, ethical issues, case studies

    about 2 weeks for each topic, including

  • a few seminars by invited speakers from industry
    • attendance is mandatory, or replaced by additional readings
Syllabus
  • Part I: web analytics
  • Part II: web personalization
  • Part III: search engine optimization - SEO
  • Part IV: web advertising and search engine marketing - SEM
  • Part V: social media marketing - SMM
  • other issues and case studies
    • Local and mobile marketing, ethical issues, case studies

    about 2 weeks for each topic, including

  • a few seminars by invited speakers from industry
    • attendance is mandatory, or replaced by additional readings
Modalità d'esame
  • Standard exam
    • Written exam
      • 2 hours
      • Open questions and exercises
    • Oral exam
      • Discussion of written exam
      • Questions about course topics

 

  • Another Option
      • Project in groups

              Nonprofit Marketing Immersion

    • Participation in seminars
      • at least 67% of seminars
    • Oral exam (on individual basis)
      • Discussion of project
      • Questions about course topics
      • Oral before 30th June
Assessment methods
  • Standard exam
    • Written exam
      • 2 hours
      • Open questions and exercises
    • Oral exam
      • Discussion of written exam
      • Questions about course topics

 

  • Another Option
      • Project in groups

              Nonprofit Marketing Immersion

    • Participation in seminars
      • at least 67% of seminars
    • Oral exam (on individual basis)
      • Discussion of project
      • Questions about course topics
      • Oral before 30th June
Note

A substantial part of the teaching material is derived from the previous editions of the TWM course held by Laura Pollacci, Salvatore Ruggieri & Lucia Passaro

 

Notes

A substantial part of the teaching material is derived from the previous editions of the TWM course held by Laura Pollacci, Salvatore Ruggieri & Lucia Passaro

 

Updated: 26/02/2024 10:23