ECTS - University of Pisa
Scheda programma d'esame
SPORTS ORGANIZATION - LAW, PROGRAMMING AND PLANNING
STEFANO GIANFALDONI
Academic year2016/17
CourseSPORTS AND PHYSICAL EDUCATION
Code002PN
Credits8
PeriodSemester 1
LanguageItalian

ModulesAreaTypeHoursTeacher(s)
ELEMENTI DI DIRITTOIUS/09LEZIONI32
MICHELE NISTICO' unimap
PROGRAMMAZIONE E PIANIFICAZIONE DELL'ORGANIZZAZIONE SPORTIVASECS-P/10LEZIONI32
STEFANO GIANFALDONI unimap
Programma non disponibile nella lingua selezionata
Learning outcomes
Knowledge
The student who completes the course successfully will be aware of the basic principles of marketing and the marketing process; will be able to apply these principles to sport marketing; will be aware of the phases and functions relating to the organization of a sporting event and how a sporting event can be placed within a policy of territorial marketing; will be able to distinguish the concept of traditional advertising from that of sponsorship At the end he or she will recognize the various types of contracts for sports sponsorship
Assessment criteria of knowledge
In the written test (1 hour and a half with multiple choice questions and essay questions), the student must demonstrate his / her knowledge of the course materials and to organize an effective and properly written using the appropriate terminology.

Methods:

  • Final oral exam
  • Final written exam
Teaching methods

Delivery: face to face

Learning activities:

  • attending lectures
  • participation in seminar

Attendance: Mandatory

Teaching methods:

  • Lectures
  • Seminar
Syllabus
The course provides the basic knowledge of marketing and the application of these concepts to the sport marketing. Particular attention will be paid to concept of "communication" as the driving force of the marketing mix in the sports industry and the concepts of advertising and sports sponsorship. A part of the course will be dedicated to the theme of "sports event" from the point of view of its organization as a tool for the implementation of regional marketing
Bibliography
Required reading includes the following works: “Principi di Marketing” Philip Kotler/Gary Amstrong; cap. 1 e 2 “Il valore degli eventi”; Sergio Cherubini e Gennaro Iasevoli; cap 1 (par. 2-3-4-5); cap 2 (par. 1-2-3.1-3.2) “Sport Marketing, il nuovo ruolo della comunicazione”; Patrizia Zagnoli, Elena Radicchi; cap.1; cap. 6 (par. 6.1-6.2); cap. 11 (par. 11.1-11.2-11.2.1-11.2.2-11.2.3-11.2.4)
Updated: 14/11/2016 17:27