Academic year2016/17
CourseMARKETING AND MARKET RESEARCH
Code214PP
Credits6
PeriodSemester 2
LanguageItalian
Modules | Area | Type | Hours | Teacher(s) |
STORIA DEL MANAGEMENT | SECS-P/12 | LEZIONI | 42 | |
Programma non disponibile nella lingua selezionata
Knowledge
The student who completes the course successfully will be able to demonstrate a solid knowledge of the main processes and events in change in business organization and management of large firms and corporations from XIX century US and European experiences to modern evolutions.
Assessment criteria of knowledge
The student will be assessed on his/her demonstrated ability to discuss the main course contents using the appropriate terminology.Methods:
- Final oral exam
- Final written exam
- Final essay
Teaching methods
Delivery: face to face
Learning activities:
- attending lectures
- participation in seminar
- preparation of oral/written report
- participation in discussions
- individual study
Attendance: Not mandatory
Teaching methods:
- Lectures
- Seminar
- Task-based learning/problem-based learning/inquiry-based learning
Syllabus
Development of modern large firms, their organization, strategic management and structures. Evolution from individual firms to separation of property from control, and evolution of main large corporations.
Bibliography
F. Amatori, Impresa e società, in Enciclopedia delle scienze sociali, Roma, Istituto della Enciclopedia Italiana, 1994, vol. IV, pp. 575-587.
A. Martinelli, Dirigenti, ivi, vol. III, pp. 1-10;
M. Baethge, Impiegati e funzionari, ivi, vol. IV, pp. 550-560;
P. Bianchi, Impresa pubblica, ivi, pp. 587-596;
G. Luciani, Imprese multinazionali, ivi, pp. 596-606.
A.D. Chandler jr, Stati Uniti: l’evoluzione dell’impresa, in A.D. Chandler jr, P.L. Payne, J. Kocka, K. Yamamura, Evoluzione della grande impresa e management, Torino, Einaudi, 1986, pp. 5-85.
A.D. Chandler jr, La mano visibile. La rivoluzione manageriale nell’economia americana, Milano, Angeli, 1981 (parte V e Conclusioni, pp. 605-769).
Updated: 14/11/2016 17:27