Academic year2016/17
CourseCORPORATE COMMUNICATION AND HUMAN RESOURCES MANAGEMANT
Code168PP
Credits6
PeriodSemester 1
LanguageItalian
| Modules | Area | Type | Hours | Teacher(s) |
| ECONOMIA DEI MEDIA | SECS-P/06 | LEZIONI | 42 | |
Programma non disponibile nella lingua selezionata
Knowledge
The students shall develop a critical understanding of the key mechanisms in media economics, and how these influences the media market, media output, and public policy. After having followed the course, the students will be able to do independent analysis of changes in media markets.
Assessment criteria of knowledge
Methods:
- Final oral exam
- Final written exam
Further information:
Oral exam 50%
Written exam 50%
Teaching methods
Delivery: face to face
Learning activities:
- attending lectures
- participation in seminar
- preparation of oral/written report
Attendance: Advised
Teaching methods:
- Lectures
- Seminar
- Task-based learning/problem-based learning/inquiry-based learning
Syllabus
The economics of two-sided markets, differentiation in mass media, the structure of media markets, Internet and traditional mass media, the economics of advertising, the regulation of media markets.
Bibliography
Pepall L., Richards D.J., Norman G., Calzolari G., Organizzazione industriale, McGraw-Hill, 2013 (seconda edizione), capp. 1-4 (fino a pag. 163).
Mangani A., Economia dei media e della pubblicità, Franco Angeli, 2013.
Updated: 14/11/2016 17:27
