Academic year2016/17
CoursePLANNING AND GOVERNANCE OF TOURISM SYSTEM IN MEDITERRANEAN AREA
Code294PP
Credits6
PeriodSemester 1
LanguageItalian
| Modules | Area | Type | Hours | Teacher(s) |
| DESTINATION MANAGEMENT | SECS-P/03 | LEZIONI | 48 | |
Programma non disponibile nella lingua selezionata
Knowledge
The course aims to define and acknowledge destinations and points of attraction, identify and evaluate offer trends and tourist demand, analyse the competitive position of a destination and apply methods and tools for strategic planning for a destination. Furthermore students will analyse the marketing context and develop marketing strategies for a tourist destination.
Assessment criteria of knowledge
Methods:
Teaching methods
Delivery: face to face
Learning activities:
- attending lectures
- participation in seminar
- individual study
- group work
Attendance: Mandatory
Teaching methods:
Syllabus
The course is dedicated to the concept of "tourist destination" as a competitive unit and cristalisation point of the tourist offer.
Updated: 14/11/2016 17:27
