BUSINESS ECONOMICS AND MANAGEMENT
Academic year2016/17
CourseECONOMICS AND COMMERCE
Code326PP
Credits9
PeriodSemester 1
LanguageItalian
| Modules | Area | Type | Hours | Teacher(s) |
| ECONOMIA E GESTIONE DELLE IMPRESE | SECS-P/08 | LEZIONI | 63 | |
Programma non disponibile nella lingua selezionata
Knowledge
The student who successfully completes the course will have the ability to demonstrate a solid understanding of the main issues related to the management of industrial and commercial firms. He or she will acquire knowledge of theoretical and practical instruments to face the challenges that the process of globalization and nowadays market dynamics set to firms, and will be able to analyze and correlate the information relative to the structure and the dynamics of those sectors where firms work, and their costumer’s features. He or she will be able to look critically at the strategic decisions that the firms take to compete successfully on the market, and will have demonstrated the ability to analyze the structure of an industrial sector, showing results in a structured and organic way.
Assessment criteria of knowledge
In the written exam (1 hours, choice of 8 essay questions), the student must demonstrate his/her knowledge of the course material and to organise an effective and correctly written reply.
Furthermore, the student must demonstrate the ability to put into practice and to execute, with critical awareness, the activities illustrated or carried out under the guidance of the teacher during the course
Methods:
Further information:
100% final written test (number of questions depending on the difficulty of the test)
Teaching methods
Delivery: face to face
Learning activities:
- attending lectures
- participation in seminar
- participation in discussions
- individual study
Attendance: Advised
Teaching methods:
Syllabus
The course covers the main topics relative to the management of industrial and commercial organizations. Particular attention will be paid to themes such as marketing strategies and logistics (supply chain management). A part of the course will be dedicated to studying the innovation process and its multiple consequences (at the technological, organizational and managerial level). The various topics are explored, in addition to the teacher’s course material, through a close collaboration with managers and executives of the partner companies that will integrate the lectures with qualified reports on their experience on the market.
Bibliography
Recommended reading includes the following works:
J. P. Peter, J. H. Donnelly, Marketing, Mc Graw-Hill, 2013, 5° ed.
A. Gandolfo, R. Sbrana, Cases in Marketing Management, Giappichelli, 2010
A. Gandolfo, L’evoluzione dei processi logistici tra “old” e “new economy”, Giappichelli, 2000
S. Silvestrelli, Il vantaggio competitivo, Giappichelli, 2003 [Cap. 1, Cap. 2, Cap. 3, Cap. 8 e Cap. 9]
Further bibliography will be indicated
Updated: 14/11/2016 17:27
