ECTS - University of Pisa
Scheda programma d'esame
BUSINESS STRATEGY AND POLICY
SILVIO BIANCHI MARTINI
Academic year2016/17
CourseSTRATEGY, MANAGEMENT AND CONTROL
Code339PP
Credits9
PeriodSemester 1
LanguageItalian

ModulesAreaTypeHoursTeacher(s)
STRATEGIA E POLITICA AZIENDALESECS-P/07LEZIONI63
SILVIO BIANCHI MARTINI unimap
Programma non disponibile nella lingua selezionata
Learning outcomes
Knowledge
Students are expected to acquire - knowledge about corporate strategy assessment and value creation paths; - tools for assessing and communication of corporate strategy; - knowledge about the value creation drivers for the shareholder, the customer and the firm. - knowledge about the key performance indicators oriented to measure the value creation for the shareholder, the customer and the firm
Assessment criteria of knowledge
The student will be assessed on his/her demonstrated ability to discuss the main course contents using the appropriate terminology

Methods:

  • Final oral exam
  • Final written exam
Teaching methods

Delivery: face to face

Learning activities:

  • attending lectures
  • participation in seminar
  • preparation of oral/written report
  • participation in discussions
  • group work

Attendance: Advised

Teaching methods:

  • Lectures
  • Seminar
Syllabus
This teaching deepens problems concerning the assessment of a corporate strategy. In particular, it analyses the informative effectiveness about some methods and tools that can support the management in the valuation of quali-quantitative variables related to a corporate strategy. The main topics are amenable to: • the issues related to the corporate strategy assessment. • the strategic plan: a tool for assessing and communication of corporate strategy • the Economic capital models (e.g. the financial model, the EVA model, etc.)
Bibliography
Corporate Strategy, MCGrawHill Introduzione all'analisi strategica dell'azienda, Giappichelli La Comunicazione della Strategia nel governo dell'azienda, Cacucci Logiche e metodologie di valutazione d'azienda: valutazioni stand-alone, Plus Pisa Strategia aziendale e vantaggio competitivo, MCGrawHill
Updated: 14/11/2016 17:27