ECTS - University of Pisa
Scheda programma d'esame
HYSTORY OF CONSUMPTION
VALERIA PINCHERA
Academic year2016/17
CourseMARKETING AND MARKET RESEARCH
Code213PP
Credits9
PeriodSemester 1
LanguageItalian

ModulesAreaTypeHoursTeacher(s)
STORIA DEI CONSUMISECS-P/12LEZIONI63
VALERIA PINCHERA unimap
Programma non disponibile nella lingua selezionata
Learning outcomes
Knowledge
The student who completes the course successfully will be able to demonstrate a solid knowledge of the economic, social and cultural aspects of the consumption practices in the Western societies during the XIXth and XXIth centuries. He or she will be able to illustrate with appropriate analytical tools the main phases and features of the evolution of consumptions in the Western economies.
Assessment criteria of knowledge
During the oral exam the student must be able to demonstrate his/her knowledge of the course material and be able to discuss the reading matter thoughtfully and with propriety of expression.

Methods:

  • Final oral exam
Teaching methods

Delivery: face to face

Learning activities:

  • attending lectures
  • participation in discussions
  • individual study
  • Laboratory work
  • Bibliography search

Attendance: Advised

Teaching methods:

  • Lectures
  • laboratory
Syllabus
The course analyzes the evolution of consumptions and lifestyles in the Western societies from the beginning of the Industrial Revolution to the contemporary age. The course is structured as follows: a keynote section dedicated to the analysis of the main theorical approaches and historiographical strands about consumption, a second section addressed to the diachronic analysis of the development and changes of the consumption activities-practices, and finally a monographic section. devoted to the changes of fashion consumer behavior in Italy in the XXth and XXI centuries.
Bibliography
Required reading includes the following works: P. Corrigan, La sociologia dei consumi. Teoria classiche e prospettive contemporanee, Franco Angeli Milano 1999; E. Scarpellini, L’Italia dei consumi. Dalla Belle époque al nuovo millennio, Laterza Roma-Bari 2008. Reference books suggested: P. Capuzzo, Culture del consumo, Il Mulino Bologna 2006; Y. Kawamura, La moda, Il Mulino Bologna 2006; N. F. Koehn, Brand New. How entrepreneurs earned consumers’ trust from Wedgwood to Dell, Harvard Business School Press Boston 2001; V. Pinchera, Moda in Italia e in Toscana. Dalle origini alla globalizzazione, Marsilio Venezia 2009; E. Scarpellini (a cura di), I consumi della vita quotidiana, Il Mulino Bologna 2013.
Updated: 14/11/2016 17:27