Academic year2016/17
CoursePLANNING AND GOVERNANCE OF TOURISM SYSTEM IN MEDITERRANEAN AREA
Code295PP
Credits9
PeriodSemester 1
LanguageItalian
| Modules | Area | Type | Hours | Teacher(s) |
| MARKETING DEL TURISMO MODULO I | SECS-P/08 | LEZIONI | 72 | |
Programma non disponibile nella lingua selezionata
Knowledge
Students will acquire tools of principal marketing applied to tourism. Relative themes of purchasing behaviour and tourist spending will be dealt with. In addition knowledge of how to plan the tourist product/service and logics of services will be studied.
Assessment criteria of knowledge
Methods:
Teaching methods
Delivery: face to face
Learning activities:
- attending lectures
- individual study
- group work
Attendance: Mandatory
Teaching methods:
Syllabus
The course intends to provide key critical and strategic literature on the tourist phenomenon within a logic of service and marketing. The course offers a general and complete frame on tourist industry, facing the scenario, the tendencies and the challenges in progress and also the stakeholders.
Updated: 14/11/2016 17:27
