Academic year2016/17
CourseBUSINESS STUDIES
Code049PP
Credits9
PeriodSemester 2
LanguageItalian
| Modules | Area | Type | Hours | Teacher(s) |
| ECONOMIA E GESTIONE DELLE IMPRESE | SECS-P/08 | LEZIONI | 63 | |
Programma non disponibile nella lingua selezionata
Knowledge
The students who succesfully completes the course wil be aware of how a company can define:
- its own competitive strategy
- its Marketing strategy and the relatively Marketing mix
The student also will be able to demonstrate a solid knowledge in the evolution of manufacturing strategy and operations
Assessment criteria of knowledge
In the written exam (40 minutes, 20 questions with close and open answers), the student must demonstrate his/her knowledge of the course material and to organise an effective, syntetic and correctly written reply.
Methods:
Teaching methods
Delivery: face to face
Learning activities:
- attending lectures
- individual study
Attendance: Not mandatory
Teaching methods:
Syllabus
Specific topics:
Analysis of industrial sectors
- SWOT analysis
- analysis of competitive advantages (cost and differentiation)
Marketing
- principles of Marketing strategy
- principles of Marketing management (Marketing mix)
Manufacturing
- from static models to dynamic manufacturing
Bibliography
- Grant, R.M., 2010, L’analisi strategica per le decisioni aziendali, Bologna, Il Mulino.
- Peter, P.J., Donnelly, J. H., 2013, Marketing, Milano McGraw-Hill, 5° edizione it
- Lanzara R., 2011, La rosa e il sensore: tradizione e innovazione nell'impresa dinamica, Franco Angeli, Milano,
Updated: 14/11/2016 17:27
