TOURISM, POLICIES AND HERITAGE MANAGEMENT
Academic year2016/17
CoursePLANNING AND GOVERNANCE OF TOURISM SYSTEM IN MEDITERRANEAN AREA
Code001ML
Credits12
PeriodSemester 1
LanguageItalian
| Modules | Area | Type | Hours | Teacher(s) |
| MANAGEMENT CULTURALE E POLITICHE DEL TURISMO | M-GGR/01 | LEZIONI | 48 | |
| MANAGEMENT CULTURALE: LA GESTIONE E LA VALORIZZAZIONE DEI BENI CULTURALI | L-ART/02 | LEZIONI | 48 | |
Programma non disponibile nella lingua selezionata
Knowledge
Students will acquire tools for understanding and analysis of the tourist sector. They will learn to adopt strategies, policies and actions for tourist development of the territory. The role of communication. promotion and marketing, communication in fundraising activities will be emphasized, together with the importance of stakeholders and markets of fundraising. Furthermore models of interaction between tourist policies and cultural policies will be outlined. In ad
Assessment criteria of knowledge
Methods:
Teaching methods
Delivery: face to face
Learning activities:
- attending lectures
- participation in seminar
- individual study
- group work
Attendance: Mandatory
Teaching methods:
Syllabus
The course intends to provide the basic elements to understand and analyse the underlying mechanisms of governance and management of tourist develpoment of a territory. The main problems of governance, communication, promotion and marketing of destinations and their attractivity and in particular the cultural ones will be introduced to students. Furthermore the course intends to describe and study in depth the relationships between different cultural and tourism sectors, in particular strategies of cultural marketing.
Updated: 14/11/2016 17:27
