Academic year2016/17
CourseBUSINESS STUDIES
Code402PP
Credits6
PeriodSemester 1
LanguageItalian
| Modules | Area | Type | Hours | Teacher(s) |
| STRATEGIA E POLITICA AZIENDALE(BUSINESS STRATEGY) | SECS-P/07 | LEZIONI | 42 | |
Programma non disponibile nella lingua selezionata
Knowledge
Students are expected to acquire:
Knowledge about tools and methods of strategic analysis;
problem-solving competences;
tools to study the competitive strategy of the firm;
tools to study the industry structure.
Assessment criteria of knowledge
The student will be assessed on his/her demonstrated ability to discuss the main course contents using the appropriate terminology.Methods:
- Final oral exam
- Final written exam
Teaching methods
Delivery: face to face
Learning activities:
- attending lectures
- participation in seminar
- participation in discussions
- group work
Attendance: Advised
Teaching methods:
- Lectures
- Seminar
- Task-based learning/problem-based learning/inquiry-based learning
- project work
Syllabus
This course is designed to provide an introduction to the firm’s Business Strategy.
In particular the course focuses on the competitive strategy, the resource based view, and the strategic management.
The course is practice-oriented.
It is based on the use of case studies as teaching method.
Bibliography
Introduzione All'analisi strategica dell'azienda, Giappichelli
Strategia aziendale e vantaggio competitivo, McGrawHill
Scritti di Politica Aziendale, Giappichelli
Updated: 14/11/2016 17:27
