ECTS - University of Pisa
Scheda programma d'esame
ECONOMICS AND COMMERCIAL BUSINESS MANAGEMENT
MARIA GIOVANNA TONGIANI
Academic year2016/17
CourseMARKETING AND MARKET RESEARCH
Code205PP
Credits6
PeriodSemester 2
LanguageItalian

ModulesAreaTypeHoursTeacher(s)
ECONOMIA E GESTIONE DELLE IMPRESE COMMERCIALI IISECS-P/08LEZIONI42
MARIA GIOVANNA TONGIANI unimap
Programma non disponibile nella lingua selezionata
Learning outcomes
Knowledge
The student who completes the course successfully will be able to demonstrate a solid knowledge of the main strategic and operating problems of modern commercial enterprises, with particular reference to those working in the field of grocery goods. He or she will be able to examine in depth the decisions taken by a large trade firm in the most significant areas of management, highlighting the strengths and weaknesses, depending also on the characteristics of the environment in which the company in question operates.
Assessment criteria of knowledge
The student will be assessed on his/her demonstrated ability to discuss the main course contents using the appropriate terminology. He or she must also demonstrate the ability to put into practice and to execute, with critical awareness, the activities illustrated or carried out under the guidance of the teacher during the course.

Methods:

  • Final oral exam

Further information:
Final oral exam 100%

Teaching methods

Delivery: face to face

Learning activities:

  • attending lectures
  • participation in seminar
  • preparation of oral/written report
  • individual study
  • group work

Attendance: Advised

Teaching methods:

  • Lectures
  • Seminar
Syllabus
- Internationalization strategies of big retailers - The location of point of sales - Managing the exhibition space - Managing assortment - Private brands - Pricing policies - Managing customer loyalty - New technologies in the distributive trade.
Bibliography
R. Sbrana A. Gandolfo: Contemporary retailing. Il governo dell'impresa commerciale moderna, Torino, Giappichelli Ed., 2007. G. Lugli (a cura di), Marketing Channel. La creazione di valore nella distribuzione specializzata, Milano, UTET, 2007 Further bibliography will be indicated.
Updated: 14/11/2016 17:27