ANALYSIS OF CONSUMER BEHAVIOR
Academic year2016/17
CourseMARKETING AND MARKET RESEARCH
Code201PP
Credits6
PeriodSemester 1
LanguageItalian
| Modules | Area | Type | Hours | Teacher(s) |
| ANALISI DEL COMPORTAMENTO DEL CONSUMATORE | SECS-P/08 | LEZIONI | 42 | |
Programma non disponibile nella lingua selezionata
Knowledge
The student who successfully completes the course will have the ability to understand the dynamics and complexities of consumers' choices. He/she will be aware of the three dimensions of consumer behavior: individual, decisional, environmental.
Assessment criteria of knowledge
The student will be assessed on his/her demonstrated ability to discuss the main course contents using the appropriate terminologyMethods:
- Final oral exam
- Oral report
Teaching methods
Delivery: face to face
Learning activities:
- attending lectures
- participation in seminar
- participation in discussions
- individual study
- group work
Attendance: Advised
Teaching methods:
- Lectures
- Seminar
- Task-based learning/problem-based learning/inquiry-based learning
- project work
Syllabus
he course covers three main areas: consumer as an individual, as a decision maker, and as an environmental element. Topics: needs and wants, knowledge, attitueds, problem solving, learning, social influences.
Updated: 14/11/2016 17:27
