Scheda programma d'esame
INTERNATIONALIZATION: BUSINESS PLANNING
FRANK ANDREAS SCHITTENHELM
Academic year2022/23
CourseBANKING FINANCE FINANCIAL MARKETS
Code651PP
Credits6
PeriodSemester 2
LanguageEnglish

ModulesAreaTypeHoursTeacher(s)
INTERNATIONALIZATION: BUSINESS PLANNINGSECS-P/09LEZIONI42
FRANK ANDREAS SCHITTENHELM unimap
Learning outcomes
Knowledge

Students understand

  • the goals of business planning,
  • the relevance of the target group,
  • how to evaluate markets,
  • how to measure profitability for a business case
  • the particularities of an international setting.
Assessment criteria of knowledge

All aspects of knowledge will be required to create the business case.

Skills

Students are able to

  • create a business plan for a given business case
Assessment criteria of skills

Knowledge must be transferred to the specific case.

Behaviors

Students learn to

  • work in a group and consider different perspectives
Assessment criteria of behaviors

The creation of a business plan is done as a group work.

Different stakeholders (investors, management, creditors) must be considered.

Prerequisites

Introduction to Marketing, Accounting, Corporate Finance

Teaching methods

Lectures, Study Cases, Presentations, Excel Application

Programma (contenuti dell'insegnamento)

International Business Planning

1.Introduction

  1. Goals of a Business Plan
  2. Applications
  3. Contents
  4. Target Groups
  5. Limitations

2.Marketing Aspects

  1. Market Analysis
  2. Marketing Concept
  3. Marketing Mix

3.Financial Aspects

  1. Financial Projections
  2. Cash Flows
  3. Investment Criteria
  4. Project Analysis and Evaluation
  5. International Aspects
Syllabus

1.Introduction

  1. Goals of a Business Plan
  2. Applications
  3. Contents
  4. Target Groups
  5. Limitations

2.Marketing Aspects

  1. Market Analysis
  2. Marketing Concept
  3. Marketing Mix

3.Financial Aspects

  1. Financial Projections
  2. Cash Flows
  3. Investment Criteria
  4. Project Analysis and Evaluation
  5. International Aspects
Bibliografia e materiale didattico

Slides available on MS-teams

Basic Literature

  • Ragotzky/Schittenhelm/Toraşan: Business Plan, utb

Additional Literature

  • Armstrong/Kotler/Opresnik: Marketing - An Introduction, Pearson
  • Arnold: Corporate Financial Management, Prentice Hall
  • Ernst/Häcker:  Financial Modeling: An Introductory Guide to Excel and VBA, Springer
  • Kotler/Armstrong: Principles of marketing, Pearson Education
  • Ross/Westerfield/Jaffe/Jordan: Corporate Finance; McGraw-Hill Education
Bibliography

Lecture Notes

Basic Literature

  • Ragotzky/Schittenhelm/Toraşan: Business Plan, utb

Additional Literature

  • Armstrong/Kotler/Opresnik: Marketing - An Introduction, Pearson
  • Arnold: Corporate Financial Management, Prentice Hall
  • Ernst/Häcker:  Financial Modeling: An Introductory Guide to Excel and VBA, Springer
  • Kotler/Armstrong: Principles of marketing, Pearson Education
  • Ross/Westerfield/Jaffe/Jordan: Corporate Finance; McGraw-Hill Education
Modalità d'esame

business plan presentation

Assessment methods

Group Presentation

Updated: 27/02/2023 10:23