CdSSCIENZE DEL TURISMO
Codice086NN
CFU6
PeriodoPrimo semestre
LinguaItaliano
| Moduli | Settore/i | Tipo | Ore | Docente/i | |
| WORLD TOURISM INSTITUTIONS | IUS/21 | LEZIONI | 48 |
|
Il programma è disponibile solamente in inglese. Cliccare sulla bandierina per selezionare la lingua.
By the end of the course, the students should be able to:
- understand the importance of the economic and political framework conditions on tourism growth and development;
- analyze strategic problems of tourism policy from a local, national and international perspective;
- master problems related with politics in order to be able to negotiate with the authorities.
The presence at the course is crucial for passing the exam. The discussion of specific questions and cases needs active participation by the students.
At the end of the course students will be able to demonstrate a solid knowledge of the fundamentals of tourism related policies in advanced economies.
Students should have an overview on the nature of the market and the besic principles of politics in liberal democracies.
They will be able to understand and deal with the most actual, urgent and important issues of tourism growth and development.
The student will be able to gain and/or develop a sensitivity towards the various issues of tourism.
Lecturing and discussions will be carried out in an interactive manner, in order to encourage group reflection.
The teaching will be enriched by cases and by discussions.
Chapter 1. Macro-economic constraints and positive externalities in market economies
Market order and state interventions
Macro-economic framework conditions
Positive tourism related externalities of tourism
Cases: The European Monetary Union and Internationali tourism exchange
Marco-economic framework conditions of Italian torusim
Chapter 2. Political and institutional context in liberal democracies
Basic principles of politics
Freedom and limits of the state’s sovereignty
Search for the optimal political system
Cases. Assimilation vs.integration in welfare states
Global Code of Ethics for tourism UNWTO
Chapter 3. Strategic tourism policy
History of tourism policy
Promotional and horizontal tourism policy
Strategic importance of horizontal tourism policy
Search for lean institutions
Cases: The rescue by the government of the season hotel industry in Switzerland Symbolic tourism policy in the USA.
"Whole of the government approach" of the OECD
Chapter 4.
Instruments of promotional tourism policy
Destination promotion
Financial aids to the accommodation sector as leading tourism industry
Stimulation of innovation & cooperation
Cases:
Widespread attractions and decentralised tourism supply
Structure, strategy and tools of National Tourism Organisations (NTOs)
Strategy of Switzerland's National Tourism Organisation ST
Cooperation strategy of the Austrian Bank for Tourism Development
Independent innovators as the driver of change in the field of torusim, the Swiss example
Chapter 5. Tourism as a strategic sector of the world economy
Globalisation as a process of integration
Analysis of exponential growth of tourism
Potential of world tourism
Emergence of an International tourism industry
Cases
Divergence and congergence of the world economy
The problem of the city of Turin
Global and multinational companies, the case of McDonalds
TQM and quality of travelling and saying
Internationalisation is not globalisation
Labour productivityas measure making industries comparable
Chapter 6 . Principles of international relations affecting tourism
World Order
National states and intergovernmental organisations
Ways to survive for states with advanced economies
Free trade and protectionism
Cases
Tribalism and identity policies
Turkish authoritarian leadership and its influence on the economy
China's search for supremacy
Chapter 7. Free trade, level of development and poverty alleviation
International exchange and wealth
Level of development and international tourism growth
Poverty alleviation
Development strategies
Cases
Opportunity costs of two different tennis players
The relative advantages of backwardness of Ethiopia
Cook Islands as paradise lost
Bhutan and its state controlled tourism strategy
Chapter 8. Growth and shortages on the labour market
Characteristics of the labour market
Tourism employment in digital times
Labour market paradox
Labour market regulations
Cases
Impact of labour market regulation on tourism
General employment agreements and unemployment assurance
Mechanical Turk and "Gig Economy"
Chapter 9. Risks and shocks impacting on international tourism
Exogenous shocks and crises on international tourism
Vulnerability and resilience
Tourism as a co-creator and victim of the exogenous shocks and crises
Cases
The Black Swan
Terroristic attack against the twin towers in Ner York 9/11
Oil Shoc and financial crisis 2008/2009
Covid - 19 pandemic
Chapte 10 Space ship earth and sustainability
Limited capacity of the biosphere to absorb pollution
Waste and pollution in the field of tourism
Management of tourism related resources
Application of economic instrument to solve ecological problems
The students will get all the slides of the power point presentations at least one week before the courses. The slide presentations include exhaustive texts and an important number of graphs.
The professor will provide at the mid-term of the course a glossary which summarizes the most important notions of the course. It is the tool for a good preparation of the exam.
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