Scheda programma d'esame
TECHNOLOGIES FOR WEB MARKETING
ROURAB PAUL
Anno accademico2023/24
CdSDATA SCIENCE AND BUSINESS INFORMATICS
Codice537AA
CFU6
PeriodoSecondo semestre
LinguaInglese
CdSDATA SCIENCE AND BUSINESS INFORMATICS
Codice537AA
CFU6
PeriodoSecondo semestre
LinguaInglese
Moduli | Settore/i | Tipo | Ore | Docente/i | |
TECHNOLOGIES FOR WEB MARKETING | INF/01 | LEZIONI | 48 |
|
Programma (contenuti dell'insegnamento)
- Part I: web analytics
- Part II: web personalization
- Part III: search engine optimization - SEO
- Part IV: web advertising and search engine marketing - SEM
- Part V: social media marketing - SMM
- other issues and case studies
- Local and mobile marketing, ethical issues, case studies
about 2 weeks for each topic, including
- a few seminars by invited speakers from industry
- attendance is mandatory, or replaced by additional readings
Syllabus
- Part I: web analytics
- Part II: web personalization
- Part III: search engine optimization - SEO
- Part IV: web advertising and search engine marketing - SEM
- Part V: social media marketing - SMM
- other issues and case studies
- Local and mobile marketing, ethical issues, case studies
about 2 weeks for each topic, including
- a few seminars by invited speakers from industry
- attendance is mandatory, or replaced by additional readings
Modalità d'esame
- Standard exam
- Written exam
- 2 hours
- Open questions and exercises
- Oral exam
- Discussion of written exam
- Questions about course topics
- Another Option
-
- Project in groups
Nonprofit Marketing Immersion
- Participation in seminars
- at least 67% of seminars
- Oral exam (on individual basis)
- Discussion of project
- Questions about course topics
- Oral before 30th June
Assessment methods
- Standard exam
- Written exam
- 2 hours
- Open questions and exercises
- Oral exam
- Discussion of written exam
- Questions about course topics
- Another Option
-
- Project in groups
Nonprofit Marketing Immersion
- Participation in seminars
- at least 67% of seminars
- Oral exam (on individual basis)
- Discussion of project
- Questions about course topics
- Oral before 30th June
Pagina web del corso
Class web page
Note
A substantial part of the teaching material is derived from the previous editions of the TWM course held by Laura Pollacci, Salvatore Ruggieri & Lucia Passaro
Notes
A substantial part of the teaching material is derived from the previous editions of the TWM course held by Laura Pollacci, Salvatore Ruggieri & Lucia Passaro
Ultimo aggiornamento 26/02/2024 10:23